Introduction

My name is Emily Elliott and I am a second semester freshman at Western New England University.  I am an Arts and Entertainment Management major and part of the Honors Program, as well as the Five Year MBA Program. I am also on the WNE Women's Swim Team and work on campus as a lifeguard. Throughout the next 14 weeks, I will be using this blog to write posts on all things marketing as a part of my Marketing Concepts course.